MINDBODY UNIVERSITY With content tailored to your industry, MINDBODY University’s high-impact coursework gives you the business education you need to reach your goals. Expert guidance, in the classroom and one-on-one Absorb the knowledge of our Certified Business Consultants and tech experts, who specialize in growing your business. It’s an established, comprehensive program designed to give you actionable ideas and the path to make them reality. What you’ll learn You'll get powerful business strategies and in-depth software walk-throughs that help you make the most of your MINDBODY system. Marketing Software Optimization Client Retention Staff Management Financial Planning Business Success "I wish I would have come years ago and plan to now come annually. My notebook is full and I’m excited to get home and apply all that I’ve learned. Thank you so very much." —Nicole DeLoveto, Owner, Yoga Mix Intensive coursework, offered locations worldwide San Luis Obispo, California March 19-21, 2019 More Info Atlanta, Georgia April 17–19, 2019 More Info Chicago, Illinois June 18–20, 2019 More Info New York, New York October 2019 (Dates TBD) London, England November 2019 (Dates TBD) Sydney, Australia November 2019 (Dates TBD) The knowledge you need to grow From marketing that brings you more clients to sales techniques and optimizing your software, get the inspiration and skills to reach your goals. Marketing Marketing Best Practices Learn how to create inexpensive but compelling marketing materials and improve your brand. We’ll review best practices and the most effective marketing techniques, from social-buying platforms to guerilla marketing, so you get the most out of your marketing dollars. Through case studies and examples, you’ll gain confidence to invest in marketing with proven results. Online Marketing Wellness business owners, like most entrepreneurs, often wear many hats. Although the goal is always to generate revenue, owners find themselves with little to no knowledge of how to run a business or create cost effective marketing strategies. Learn the best practices used for social media, online marketing and crafting your digital storefront. Find out specific ways that you can capitalize on your marketing efforts, resources and time. Software Optimization Contact Logs & Tasks Contact logs are notes stored in clients’ profiles. They allow you to track preferences, accomplishments, complaints and anything else that you would like to remember about each client. Contact logs and tasks can assist in staff communication and help with CRM techniques to organize your sales process. Activating & Customizing Auto Emails Get a step-by-step guide to enabling specific auto emails to streamline your sales process. Automate your correspondence with clients and learn to optimize the copy and informational details within these set-them-and-forget-them resources. Required & Custom Fields Get a step-by-step guide to enabling specific auto emails to streamline your sales process. Automate your correspondence with clients and learn to optimize the copy and informational details within these set-them-and-forget-them resources. Referral Sources & Reporting Learn how to strategically use the required fields section of your software, specifically within your branded web tools. Custom fields can also be used within business mode for creative internal client management purposes. Gift Cards & Promotions Learn best practices to set up gift cards and promotions in the software. Gift cards produce quick and easy revenue, while promo codes allow you to offer discounts on products and services for a limited time and provide insight into the success of your marketing campaigns. Workshops & Enrollments Offering continuing education workshops, teacher training programs and other special events can provide an alternative revenue channel for your business. Learn the correct MINDBODY setup for workshop and enrollment scheduling, proper management for enrollment rosters and how to accept installment and payment plans. Autopays, Contracts & Memberships Increase revenue and client retention through autopays, our automatic billing feature. Explore the Contracts feature to make recurring revenue effortless. Learn how to set up memberships so that clients receive perks and special privileges for being loyal to your business. Retail & Product Management Learn all there is to know about product management and best practices for introducing or expanding the retail component of your business. We’ll cover inventory management, related reporting, online store orders and purchase order management. Staff Profiles, Payrates, & Commissions Staff profiles provide a comprehensive summary of relevant information on your staff members. Learn about the fields and features available on your staff profile screen, as well as efficient ways to set up pay rates for each staff member. Client Management This session will explore the depth of features within the Client Profile screens that are used to manage your clients’ information—specifically, the client indexing and alert tools. Making the Most of Your MINDBODY Mobile Apps The MINDBODY app offerings are expansive and can help to streamline and automate many of your business functions. This course will help you differentiate and optimize the features, functionality, and application of the MINDBODY app, branded app, business app, and Class Check-in by MINDBODY. Client Retention Intelligent Pricing Learn how to strategically price your services to realize your true revenue potential and improve retention. We’ll focus on proven strategies and pricing specific options like memberships and showcase several examples. Discover how to create a foundation for commitment and community. Creating a Sales Process Improving sales is one of the fastest ways to grow your bottom line. Learn sales best practices, how to create a sales process and how to use MINDBODY for effective sales communication and follow-up. Explore ways to train, galvanize and effectively incentivize your entire team, so that everyone is invested in the process. Creating Additional Revenue Streams for Your Business Are you utilizing all avenues of your business potential to optimize your profit? There are sometimes simple strategies you can implement to simultaneously build your brand and boost your revenue. This course will cover some creative ideas for retail and merchandising, as well as ways to optimize your space and the talent of your team. Staff Management Payroll Learn industry-specific payroll averages and explore why payroll can be such a hot topic. We’ll review some informative payroll reports and effective tools to evaluate whether you’re overpaying your staff. You’ll also learn successful tactics for modifying pay rates without creating anarchy amongst your team. Strategy, People, Performance & Leadership This session will cover valuable staff management insights to help you operate your business more effectively. We’ll discuss hiring, training and incentivizing a great team, staff performance reporting and recommended software permissions to protect your business. Learn about the specific resources available within MINDBODY that will help train your staff more efficiently. Financial Planning KPI: Retention We’ll look at Key Performance Indicator (KPI) reports that measure client retention, the effectiveness of your social deals and the rate of your intro offer-to-autopay conversions. Learn how to use the No Return report, so you can reach out to clients who haven’t been back to your business. The Level 1 course is designed for Excel novices or those that are new to reporting in MINDBODY in general. The Level 2 course is designed for those who are comfortable running reports within MINDBODY and using Excel. KPI: Attendance & Revenue We’ll look at Key Performance Indicator (KPI) reports that show revenue, attendance, new client growth and average attendance. Learn how to generate these reports and analyze what they tell you about your business. The Level 1 course is designed for Excel novices or those that are new to reporting in MINDBODY in general. The Level 2 course is designed for those who are comfortable running reports within MINDBODY and using Excel. Business Success Define Your Why to Drive Your Bottom Line Learn how every business decision you make—from people to process to product—can be more successful when guided by your WHY. The development of your brand, the scale of your growth and the depth of your impact are a direct reflection of how well you and your team can be relentless in your pursuit of your “True North.” Industry Breakouts Hosted each day, these small group sessions provide a forum for you to discuss proven strategies in marketing, customer service, and pricing, with your fellow attendees. Here from industry peers on what is working and what is challenging. On the concluding day, they allow a space to discuss your takeaways, top action items, and implementation strategies for once you leave the event.