Students before a group fitness class

5 Steps to Build a Corporate Wellness Partnership

By Christopher Patton

Small studios can sometimes feel like they’re on the outside looking in when it comes to corporate wellness partnerships. While large gyms typically have the manpower to support the time and effort it takes to knock on doors and market around their city to offer discounts to their facilities, that doesn’t mean smaller studios can’t get in the game, too.

Follow the five tips below to find your path to corporate wellness partnership success:

Do your research

Search local publications for the healthiest companies in your area. This is a great prospect list to focus on since not all employers are focused on providing wellness programs to their employees.

Highlight your differentiators

Explaining to a decision-maker how healthy employees are more productive is a sure-fire way to make them feel like they’ve wasted their time by not offering a wellness program. Specifically, highlight how your studio can appeal to all fitness seekers and what makes your studio a great choice.

Go all in

This doesn’t mean you have to break the bank. If you can hire someone to help with approaching local businesses, that’s great. Another option is to find local ambassadors or a partner that can help drive corporate wellness traffic to your studio.

Start with the easy stuff

If you aren’t already collecting information on your customers, you should start capturing who their employer is. Doing this will allow you to approach an employer with many employees already utilizing your services and make it easier to offer a partnership or special membership rate to businesses near your location.

Remember, it takes time

Just because you’re ready to set up a partnership doesn’t mean the employer is. Employers typically have long decision-making cycles and corporate wellness is no different. If you want to shorten this sales cycle be prepared to bring something enticing to the table outside of just a discount.

Although this blog offers business advice, this content is for general informational purposes only—it is not intended to replace the guidance of a licensed legal or financial professional. Information created by third parties that we may link out to or feature on our site is not endorsed by us and remains the responsibility of such third parties. MINDBODY assumes no responsibility for errors or omissions in the content.

Learn more about how Peerfit can help.

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About the author:

Christopher Patton

Guest Blogger

Christopher Patton is VP of Wellness Solutions for Peerfit, a digital platform that makes it easy for insurance carriers, brokers and employers to offer boutique fitness classes to their clients and employees. For nearly 10 years Chris has been working within the fitness & wellness industry leading everything from a boutique fitness startup, a world-renowned health club, to a substance abuse & mental health program that focused on holistic programming. His passions within this industry are developing early-stage teams and processes for long-term growth.

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