MINDBODY Guide

Fitness Studio Pricing: Determining the Right Value for Retention

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Fitness Studio Pricing: Determining the Right Value for Retention

There are a wide variety of fitness studios—from yoga to spin to martial arts and beyond—and your pricing should make sense for your business and your customers. First, you need to determine your goals: are you trying to attract new customers? Encourage existing ones to visit more often? How do you know if your pricing structure is supporting your goals? 

Read our guide to understand the factors you should review to determine your pricing sweet spot, including:

  • The inverted pricing pyramid
  • The importance of memberships/autopays

 

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