5 Steps to Build a Corporate Wellness Partnership
By Christopher Patton
Small studios can sometimes feel like they’re on the outside looking in when it comes to corporate wellness partnerships. While large gyms typically have the manpower to support the time and effort it takes to knock on doors and market around their city to offer discounts to their facilities, that doesn’t mean smaller studios can’t get in the game, too.
Follow the five tips below to find your path to corporate wellness partnership success:
Do your research
Search local publications for the healthiest companies in your area. This is a great prospect list to focus on since not all employers are focused on providing wellness programs to their employees.
Highlight your differentiators
Explaining to a decision-maker how healthy employees are more productive is a sure-fire way to make them feel like they’ve wasted their time by not offering a wellness program. Specifically, highlight how your studio can appeal to all fitness seekers and what makes your studio a great choice.
Go all in
This doesn’t mean you have to break the bank. If you can hire someone to help with approaching local businesses, that’s great. Another option is to find local ambassadors or a partner that can help drive corporate wellness traffic to your studio.
Start with the easy stuff
If you aren’t already collecting information on your customers, you should start capturing who their employer is. Doing this will allow you to approach an employer with many employees already utilising your services and make it easier to offer a partnership or special membership rate to businesses near your location.
Remember, it takes time
Just because you’re ready to set up a partnership doesn’t mean the employer is. Employers typically have long decision-making cycles and corporate wellness is no different. If you want to shorten this sales cycle be prepared to bring something enticing to the table outside of just a discount.
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