Business Plan Template for Spa Owners

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Woman receives facial at a spa


Business Plan Template for Spa Owners

Before you open a spa, you need to have a business plan. 

With so much to think about—finding the perfect location, developing a marketing strategy, setting up your spa software, and more—it's essential to put your business plans in a single document to serve as a reference as you get up and running. 

Download this template to create your own spa business plan, with the following sections: 

  • Executive Summary, including an overview of your spa business, your target market, the various services you provide (think massage, facials, waxing, etc.), and your competitive landscape
  • Organization and Management, including hiring needs and other staffing goals for your spa business as well as the software(s) you'll use to book appointments, process payments, and run reports
  • Pricing and Retention Strategies, including how you'll price your spa services to attract and retain clients
  • Marketing and Sales, including your spa's branding, website, and social media marketing strategy
  • Equipment and Retail, including types of equipment needed for your spa (massage chairs, towels, products, etc.), retail products, and Excel spreadsheets to help you calculate their costs 
  • Financial Projections, including start-up costs, ongoing costs, and funding considerations
  • Key Performance Indicators and Future Vision, including a breakeven analysis and where you see your spa long-term

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