How to Expand the Customer Base at Your Salon or Spa

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Clients receiving services in a salon


How to Expand the Customer Base at Your Salon or Spa

Even if your salon or spa has a loyal clientele, there's always room to grow the customer base at your business. To do so, you'll want to refresh your strategy, expand your offerings a bit, and begin to build relationships with an increasingly diverse customer base. 

How? By growing your service offerings and updating existing services. Then, your business will be more inclusive and serve the needs of specific customer segments. 

Download our guide to get started. Inside, we provide a variety of ideas for your salon or spa to market to the following customer groups:

  • Older adults, including how to market new treatments and provide  discounts to these customers

  • Students, including opportunities to market to these customers on campus and across social media

  • Families, including ideas to offer  pre- and postnatal services as well as "parent-and-me" offerings ideal for these customers

  • Multicultural groups, including strategies to accommodate the needs of this customer base

  • LGBTQIA+ community, including ideas to make new customers feel comfortable

  • Individuals who are differently-abled, including specific accommodations to ensure all customers can access your business and feel welcome

Finally, we'll share marketing strategies (including social media, events, and more) to promote your expanded services and increase the likelihood a wide range of customers will find your business.

Download the Guide


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