It's Time to Prep Your Fitness Marketing Plan for the Holidays
By Denise Prichard
With the summer season coming to an end, it’s the perfect time to start planning for the holiday season that is right around the corner. Even though it may seem like the holidays are way off in the distance, the reality is, this is the most lucrative time of the year to help you achieve your revenue goals for the year.
As a fitness business owner, you know that getting ready before the hustle and bustle is the key to success, but with managing your normal day-to-day activities, it can be super difficult to stay on track. So, before the holiday frenzy kicks into high gear, it’s important to make sure you have all your ducks in a row to avoid the holiday season burnout.
Let’s plan ahead this year, shall we? Here are some of our favorite tips on how to set yourself up for success:
1. Keep your calendar organized
With multiple customers flooding the gates of your fitness business (or through emails and your social media pages), you’ve got to make sure you and your employees are able to quickly act and give assistance. That’s why it’s imperative your holiday calendar is well thought out and as organized as possible. Remember—there is no room for error when your calendar is prepped and ready ahead of time.
Scrambling to find the perfect holiday calendar for your fitness business? No need to fret—download our holiday calendar to make holiday planning a snap.
2. Plan your holiday promotions early
The beginning of September is an excellent time to start promoting holiday specials. Did you know 40% of people start shopping before November 1? That means it’s imperative to have your specials planned out as early as possible. Set up your promotions within your fitness management software by creating a holiday-themed email campaign that notifies your clients of any specials you’re running during the season.
Don’t forget to create a plan to help promote these specials on your website, on your social media pages, and in your fitness studio to make sure all your clients are aware of your specials.
3. Address your inventory needs
Selling merchandise can be a great source of additional revenue for your fitness business—especially during the holidays. And since the season tends to sneak up on us faster than we expect it to, it’s a good idea to address your inventory needs now. On top of that, the new year is right around the corner from December holidays—and since getting fit in the new year has been the number one resolution for years, folks will be lining up at your door to purchase anything from yoga mats to activewear.
Bottom line: Don't wait until December to check your inventory numbers—make sure your retail needs are in order so you don’t miss out on this opportunity to increase your bottom line for the year.
To learn more about how your business can make the most out of merchandising, check out our guide, The Fitness Owner's Guide to Earning More Money Through Merchandising.
4. Don't forget about gift cards
Gift cards are a $160 billion industry—which means your fitness studio can earn a nice chunk of its annual revenue from gift card sales during the holidays. According to the National Retail Federation’s holiday survey, 60% of consumers said they would prefer to receive a gift card as a holiday gift over any other item, making it the most requested item for over a decade now. Make sure you have more than enough gift cards on-hand and that your staff is well-versed in selling these items to make the purchasing process flawless for your client and your staff.
Is it just us—or doesn't it feel good to get ahead of the game when planning for the holiday season? We're just scratching the surface with these ideas, check out our holiday calendar below to help you plan for your best holiday season yet!