How to Write the Most Successful Spa Menu Possible
By Grace Carter
If you take the time to write and perfect your spa menu, you can put yourself in the perfect position to effectively promote your business and maximize your sales. Think of it this way – every single customer that comes to your business looks at your spa menu, and for many, it will be the ultimate deciding factor as to whether they choose to become a client or not.
For many customers, this will also be one of the first impressions they have on your business, and as we all know, first impressions count. Let’s explore everything you need to know in order to create the perfect spa menu to help you take your business to new heights of success.
Define your target market.
First things first, it may be difficult to write and design the perfect spa menu unless you’re able to know who you writing for. After all, 20-year-old guys will be spoken to differently than 60-year-old women.
It’s important you take the time to describe the type of person you’re trying to attract before even starting anything relating to writing or designing your menu.
The next thing you’re going to want to do is to write down all the services you want to include on your spa menu. Then, go about dividing them up into categories that fit.
Your customers are bound to want a certain service – such as a massage or a skin treatment – and they’re not going to want to hunt through the menu to find what they’re looking for. They’d rather easily find the section they want to look at prices.
Don’t beat around prices.
While we’re on the subject of prices, it’s important to make sure you’re upfront about them. One of the main reasons people are going to be looking at your spa menu is because they want to see how much things are going to cost, and if you’re avoiding this topic, the menu isn’t doing its job properly.
Instead, be upfront about your costs and label each service with it clearly. You might also want to include a section at the bottom or back of your menu where you can describe offers and promotions, so everything is one clear area and the information is as easy as possible to consume.
Accuracy is key.
Once you’ve written the main body of content for your menu, it’s essential you take the time to go through it to make sure it’s written well. Imagine reading a spa menu full of typos and mistakes; would you use their services? Probably not. Hire a professional editor or use an online writing service to create a spa menu that is eye-catching and free of grammatical errors.
Consider your design.
Once your text content is out of the way, you’ll want to think about how you’re laying everything out and the overall design of your spa menu.
“First, you’re going to want to pick a theme. For spas, a minimal theme works well because it’s not too busy or overwhelming, which is how most people will want their spa to be,” explains Michelle Gunsman, a content marketer for Big Assignments.
You’ll also want to make sure you’re choosing a clear and easy-to-read font that fits well with your design and offers an ease of readability to consume your menu content. Play around with the font and the sizes of your wording to ensure it’s perfect for the style you’re trying to create.
Finally, don’t forget about including high-quality images to really draw your customer into making a sale!