3 Tips to Help You Hire the Right Fitness Instructors for Your Studio
By Denise Prichard
As a fitness studio owner, you’ve taken all the necessary steps to provide your clients with the ultimate experience at your studio—you’ve implemented fitness software to make the booking process seamless, you’ve created a beautiful space that clients are proud to walk into, and you’ve made an effort to build a strong community amongst your studio-goers.
However, one of the most important things to keep in mind as a fitness studio owner is ensuring you hire the right staff members for your business. This rings true for both seasoned studio owners and those who are just getting their business off the ground.
You want to build a team of the most talented and sought-after professionals in your industry to help your fitness studio flourish. Now, it may sound like just another ordinary step in the business ownership process, but creating a dynamic team not only takes time and a whole lot of decision-making but the ability to identify different teaching styles and philosophies.
Selecting the candidates that you need to bring your dreams of running a lucrative business to fruition can be a daunting and overwhelming process for anyone. Here are some tips to help you identify the right match for your fitness studio.
Identify what you need out of a fitness instructor
Whether you already have several team members or you’re embarking upon your first hire, it’s important to evaluate the skills and requirements needed to fill the roles at your studio. Making sure you have a good organizational structure and you really know where you’re headed is one of the most important steps in getting there.
So, what type of instructor are you looking for? Maybe your studio offers HIIT classes and in need of a strictly professional candidate who instills a tough-love approach to help clients conquer their fitness goals—or maybe you own a yoga studio that embraces a gentle and understanding instructor that encourages your clients to listen to what their body needs out of a yoga workout. Knowing what type of vibe you want your fitness studio to project will really help you hone in on the perfect instructor to join your team of life-changers.
Pro tip: Make sure you are very specific in your job descriptions when hiring new team members to help make the interviewing process a breeze. Keep in mind many instructors may have a type of studio they want to work for and by being open and upfront about your needs will ensure the correct candidates apply for the position.
Here’s a Staffing Template created specifically for fitness studios to help you identify the perfect staff member for your business.
Identify what your clients need out of a fitness instructor
The type of fitness instructors you need depends highly on the type of clientele you bring into your fitness studio. What are their end goals? How can you ensure you’re hiring the right type of instructors to help them accomplish them?
If you’re an indoor cycling studio owner, your clients most likely need an instructor that is high energy to help build confidence and strength in class. If you’re the owner of a CrossFit gym or a barre studio—both of which require attention to detail in form, then you know that knowledge is key to having a successful and safe class.
Pro tip: Do you have an instructor whose classes are constantly selling out? Ask your clients what it is about that instructor that makes them want to keep coming back to their class specifically. Knowing the traits of your most successful instructor can help you look for the same qualities in your candidates.
When in doubt, keep your core values in mind when hiring
You’ve probably heard the word “culture” thrown around quite a bit over the last few years—and it’s not just a buzzword anymore. By now, you probably realize that having a strong, positive company culture is essential in running a successful business. So take note of how your mission sets you apart from your competition—not only when it comes to your potential clients, but for your staff as well.
Finding the perfect match for your fitness studio is about more than whether they have the necessary skills and certifications, it’s also about finding someone who is on board with what you’re trying to do and is enthusiastic about your journey.
No matter which type of fitness studio you own, it’s important to take the time to identify your target customer and provide them with the best fitness experience in your area.