Fitness instructor correcting form

Are You Hiring the Right Fitness Instructors for Your Studio?

By Denise Prichard

Whether you’re a seasoned fitness studio owner or just getting your business off the ground, one of the most important things to keep in mind is ensuring you hire the right instructors. You want to build a team of the most talented and sought-after professionals in your industry to help your fitness studio flourish. Now, it may sound like just another ordinary step in the business ownership process, but creating a dynamic team not only takes time and a whole lot of decision-making but the ability to identify different teaching styles and philosophies.

Selecting the candidates that you need to bring your dreams of running a lucrative business to fruition can be a daunting and overwhelming process for anyone. Here are some tips to help you identify the right match for your fitness studio.

Identify what you need out of a fitness instructor.

Whether you already have several team members or you’re embarking upon your first hire, it’s important to evaluate the skills and requirements needed to fill the roles at your studio. Making sure that you have a good organizational structure and that you really know where you’re headed is one of the most important steps in getting there.

You’ve probably heard the word “culture” thrown around quite a bit over the last few years - and it’s not just a buzzword anymore. By now, you probably realize that having a strong, positive company culture is essential in running a successful business. So take note of how your mission sets you apart from your competition - not only when it comes to your potential clients, but for your staff as well. Finding the perfect match for your fitness studio is about more than whether they have the necessary skills and certifications, it’s also about finding someone who is on board with what you’re trying to do and is enthusiastic about your journey.

Identify what your clients need out of a fitness instructor.

The type of fitness instructors you need depends highly on the type of clientele you bring into your fitness studio. What are their end goals? How can you ensure you’re hiring the right type of instructors to help them accomplish them?

If you’re a yoga studio owner, you may want to look for an instructor that exudes patience to help build confidence and strength in students that may be at the beginning of their fitness journey. If you’re the owner of a CrossFit gym that requires attention to detail in form, then you know that knowledge is key to having a successful and safe class. On that note, if you’re running a HIIT studio or have kickboxing classes on your schedule, it would be in your best interest to hire an instructor known for their powerful techniques that help push your clients to the limit.

No matter which type of fitness studio you own, it’s important to take the time to identify your target customer and provide them with the best fitness experience in your area.

Want to learn more about finding the perfect fitness instructor for your studio?

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About the author:

Denise Prichard

Content Marketing Specialist


Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups. She currently serves as the Content Marketing Specialist for MINDBODY.


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