About the MINDBODY Wellness Index
By Amaya Becvar Weddle
The 2020 MINDBODY Wellness Index ranks the health of the 50 most populous cities in the US—naming the healthiest city in America, the most unhealthy, and every city in between.
As the world's largest platform for wellness businesses and consumers, MINDBODY is uniquely positioned to offer insight into America’s wellness across multiple dimensions. After all, wellness is so much more than just being physically fit. It’s about expressing one’s feelings, learning new things, seeking purpose and meaning in life, and feeling a sense of belonging in the community.
What is the MINDBODY Wellness Index?
The MINDBODY Wellness Index looks at different factors that contribute to the wellness of a city's population. These include residents’ overall health, behaviors, and attitudes towards wellness and business success factors of local wellness businesses (like fitness studios and gyms, salons, spas, and integrative health businesses). Studying both a city’s wellness businesses and residents provides a more complete picture of its health and the wellness market in the city.
To rank each of the top 50 cities, we use a proprietary statistical scoring algorithm that incorporates anonymized, city-level analytics data from the MINDBODY software, third-party data from sources such as the US Census, Google and other business listing services, and data from a large-scale MINDBODY consumer survey. The scale can range from zero to 100—and resulting scores are ranked, with the highest ranking associated with the healthiest city, and the lowest denoting the most unhealthy city.
Who are the survey participants?
Over 20,000 adults from 50 US cities participated in a 15-minute online survey between September 13 and October 20, 2019. Participants were provided through a third-party panel provider that recruits participants from a variety of social media and ad platforms. Survey participants span the ages of 18 to 65, with a mean age of 36. The survey included a variety of behavioral, attitudinal and preference questions related to consumers engagement in wellness and health behaviors. The sample is 40% male and 60% female. While 0.04% do not identify with female or male genders, we do not include this data in gender comparisons—due to the low base size.
So...what does the research say?
We have an entire series of reports, lists, blogs, infographics and more—all informed by the findings from the MINDBODY Wellness Index.
Check out the content:
- 2020 MINDBODY Wellness Index: Healthiest Cities in America
- 2020 Fitness Trends in America
- Coming soon: Beauty and Grooming Trends in America
- Coming soon: Spa and MedSpa Trends in America
Stay tuned as we continue to dig into the research and release more!
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