people working out in the studio

4 Simple Ways to Improve the Online Presence of Your Fitness Studio

By Denise Prichard

It’s a well-known fact that in today’s fitness-crazed world, you’ve got to find a way to get that competitive edge and really spark the interest of your current and new clients or students. Whether you’re a personal trainer or run a fitness studio, there are some marketing rules that everyone needs to follow, especially when you’re scared of being too “sales-y.”

When it comes to marketing your fitness studio, you have to look at the basics. You want to:

  1. Connect with your clients and students
  2. Create value for them
  3. Deliver the best possible experiences from them: from their initial booking to their classes

So, what’s an easy way to solve all of the above? By building up your online presence. Here are four simple fixes for the online presence of your fitness studio:

1. Being mobile friendly  

Today, Americans spend a ridiculous amount of time on their smartphones.  When I say ridiculous, I mean on average, we spend about 90 minutes a day just staring at our phones. And according to Pew, 34% of Internet users mostly use their phones to go online, rather than their laptops or desktops. This means, you better make sure your website, blog, and all customer communication is mobile friendly.

2. Getting active and engaging on social media

This may seem obvious, but it bears repeating: make sure you’re present on the biggest social media platforms, and make sure you’re being active on them. What does that mean? First, set up your Facebook, Twitter, and Instagram accounts. When it comes to your Fitness Studio, you’re all about results. Track your students' progress (after they’ve given you permission), put up pictures of your best workouts, make video clips – the point is, you want to be as visual as possible, and social media makes that easier than ever!

If you need some tips on how to really optimize your social media strategies, check out these free cheat sheets: Facebook, Twitter, and Instagram.

3. Updating and consistency

Don’t lose track of everything you’ve set up online. From your website, to your social media channels, to your online directories – you have to make sure that everything is up to date, that you’re checking for any mobile updates, and that the information is consistent across the board. The last thing you want to do is change address and forget to fix that on your website!

4. Gather testimonials and reviews

This one is a big deal. 88% of customers use online reviews when selecting any local business, so you want to make sure that you’ve got some reviews and testimonials to show off for your fitness studio. If you’ve set up your online directories on Yelp, Google, and even Facebook, you’ll notice that there’s an option for your clients and students to leave reviews for your studio. Don’t hesitate to ask them to leave reviews for you, good or bad.

About the author:

Denise Prichard

Content Marketing Specialist and Certified Yoga Instructor (RYT-200)

MINDBODY

Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups. She currently serves as the Content Marketing Specialist for MINDBODY.

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