Fitness website

4 Must-See Fitness Websites

By Connie Holen

First impressions make a difference, especially online. That’s why it’s so important your website catches the eye of prospective clients and showcases how your fitness business stands out from the rest.

As a web designer and Certified MINDBODY Business Consultant, I’ve built dozens of effective studio websites. My top tips: start with an easy-to-navigate structure and uncluttered layout. From there, show potential and existing clients what you’re all about, and how you can help them reach their goals. Last, make it ridiculously easy to book your services online.

The following four websites do just that—and more.

Pilates Republic (Encinitas, CA)

Pilates Republic homepage

With a bright and breezy vibe, Pilates Republic’s website mirrors it’s studio space and workouts, which are designed to both inspire and uplift.

Features to notice:

  • Rotating homepage highlighting $25 intro week with a button to buy it   

  • Simple navigation with a “Schedule” button that stands out

  • Clear pricing options with “Buy Now” buttons that allow clients to purchase without ever leaving the website (thanks to Branded Web Links)

NC Yoga Bar (Charlotte, NC)

Yoga Bar frequently asked questions

Simple and full of personality, NC Yoga Bar’s website is easy to navigate and showcases images of real clients in a variety of their pop-up locations.

Features to notice:

  • Detailed FAQ (Frequently Asked Questions) page

  • Instagram feature that auto-populates with their latest content

  • Dynamic map featuring all their locations

It's Working Out (Cincinnati, OH)

It's Working Out website

From popular classes like TRX and rowing to yoga and even golf fitness, their facility may have a lot to offer, but It’s Working Out's website organizes their offerings seamlessly.

Features to notice:

  • A “Start Here” page to showcase all their intro offers in one place

  • Testimonials from current clients throughout the site

  • Embedded class schedule (thanks to MINDBODY’s Branded Web schedule widget)

The Fitz Pilates (Huntsville, AL)

The Fitz Pilates

Though this studio’s classes are fit for beginners, The Fitz Pilates's website is anything but elementary. With a strong brand vibe, professional photography, and simple but informative web pages, The Fitz Pilates is a site worth scrolling.

Features to notice:

  • Written website content that oozes brand authenticity

  • A homepage that features a video and a prominent call-to-action to the studio’s new client promotion

  • A page dedicated to new students, featuring detailed FAQs (in the studio’s branded voice, of course)

Ready to create (or revamp) your own website?

View the guide

About the author:

MINDBODY Consultant Connie Holen

Connie Holen

Web Designer and Digital Strategist

Pixality Design

Connie is a Certified MINDBODY Business Consultant and Authorized Squarespace Trainer. She specializes in helping fitness and wellness studios attract and retain clients online by creating search engine optimized websites and automated email systems.

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