3 Tools to Take Your Business to New Heights
By Andrew Pridgen
You work around the clock to congruously build your brand and garner customer loyalty. You know the value of building one-on-one relationships: cultivating genuine connections with your customers while trying to stay focused, organized, and effective.
But running a service-based business can be draining. You pour yourself into the well-being of others. While the rewards are great, there’s a constant pressure to perform your best. Staying organized and focused on the minutiae of running your business is crucial.
Combined, these three offerings provide a powerful platform for business owners like you to market your classes and services, streamline daily operations, maintain an organized frontline and make sure your customers feel like the top priority.
1. Bring in new clients with dynamic pricing
Wellness businesses that succeed at retaining new customers do one thing really well: they engage first-timers from the get-go.
One way to do this is by turning on dynamic pricing, a new tool in your software that helps market your classes and fill open spots. When a new customer comes in through dynamic pricing, you have the opportunity to track (and shape) their journey from one-time visitor to full-time evangelist.
Here’s how it works: you choose the classes available with dynamic pricing, number of spots available and the price range. Then, dynamic pricing promotes your classes on the MINDBODY app. It only takes a few minutes to set up dynamic pricing in your software—and you can update your settings anytime.
2. Keep them coming back with Accelerate
Accelerate creates a three-way partnership between MINDBODY, businesses who use it (a.k.a. you) and your clients. Accelerate gives you more control of your brand, streamlining and organizing your business systems from the first point of contact to checkout. It also lets you reconnect with one-time and long-time-ago customers—so you can stay on their radar and bring them back with special offers or promotions.
Plus, speed up your consumer engagement with Accelerate custom text messaging appointment confirmation. Not to mention the hours you’ll save making confirmation calls from the front desk.
Track and build on your progress with MINDBODY Marketing
Your customers are more knowledgeable than ever about products, which is why consistent but restrained messaging is paramount. Today’s consumers are keen toward authentic marketing. Conversely, they’re wary of marketing that feels overly salesy.
Pairing Accelerate with MINDBODY Marketing's predictive messaging software can help channel customers to engage with you at their preferred pace.
Frederick uses custom data to tailor messages appropriately, so nobody ends up feeling “sold to”—and why should they? You want them to come because they want to—and come back for the experience you offer. Accelerate paired with Frederick provides the full suite of client retention and win-back tools to connect with customers and bring them back.
MINDBODY Marketing also:
- Prompts customers who are psyched on you to share it.
- Automatically conducts net promoter score surveys.
- Collects all this information and presents it in an SEO-friendly manner.
Let MINDBODY do the tedious work for you, so you can focus on the work you love. Savor more time to do what you do best: helping people lead happier and healthier lives.