LOVE sign in lights

3 Simple Tips to Increase Revenue at Your Fitness Studio this Valentine’s Day

By Denise Prichard

When it comes to Valentine’s Day and spending money on loved ones, we Americans don’t hold back. We love showering our special someone with chocolates, flowers, teddy bears, Hallmark cards–you name it. That’s why it comes as no surprise that this year, Americans alone are expected to spend a whopping $19.6 billion on Valentine’s Day gifts, up from $18.2 billion last year.

With less than a month away from one of the most romantic and lucrative days of the year, is your fitness studio ready to show your clients some love?

Valentine’s Day is the first big sales holiday of the year for small businesses, so it is imperative that you provide your clients with an experience that gives them all the feels. If you haven’t had a chance to nail down a marketing plan for the big day, have no fear! We have some tips that can help you reap in the benefits on this day of love.

Show a little extra love to your regulars at your fitness studio.

Why not reward your loyal customers this Valentine’s Day? This year, offer these friendly, familiar faces a special discount to express your gratitude for their commitment to your fitness studio. Offer your confirmed loyal customers special discounts on a variety of your classes, services, and retail items. It could be as simple as offering them a complimentary class within the month of February or a certain percentage off your retail items for the month. Any act of gratitude will allow your clients to feel appreciated and loved and keep them coming back.

Embrace your couples, but make sure you remember your singles!

The last thing you would want to do on Valentine’s Day is to exclude anyone–all clients, whether they are happily hitched or gleefully single, should be able to celebrate on this lovely holiday.

For couples: Think about creating a promotion that allows partners to experience a workout session together. In fact, there have been studies that prove that couples who sweat together are generally happier in their relationships–so what better way to celebrate your coupled-up clients than to give them the gift of a workout session together?

For singles: Let’s crunch some numbers first–did you know there are currently 110 million single people in the US? It’s no wonder the concept of Galentine’s Day and “treating yourself” on Valentine’s Day have become so popular. Okay, maybe it also has a little bit to do with Parks & Recreation, but you get where I’m going with this. You have ample opportunity to market to these customers, so why not create some promotional offers that encourage gal pals to take a fitness class together?

Spread the love with gift cards.

We say this a lot, and for good reason, but the number one way to increase revenue throughout the year is by selling gift cards–and Valentine’s Day is no exception to this rule.

Think about it. Everyone has someone special they want to do something nice for on this day. MINDBODY fitness studio software makes it easy for you to provide gift cards as a purchasing option in-store, on your website, or on your Facebook so your clients can conveniently shower their loved ones on this special day.

About the author:

Denise Prichard

Content Marketing Specialist

MINDBODY

Denise Prichard is a certified yoga instructor (RYT-200) and an experienced content marketing professional with a penchant for writing compelling copy within the health, wellness and beauty industries. When she isn't writing or editing, you can find her teaching yoga classes, at a spin class or hanging out with her rescue pups. She currently serves as the Content Marketing Specialist for MINDBODY.

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