3 Must-Have Widgets To Help Drive Online Revenue
By Denise Prichard
In a recent blog post, we covered how necessary it is to have an effective and visually-appealing website to help draw in clients and encourage them to interact with your business. As a business owner, your biggest passion lies in wanting to give your clients the best possible experience not only in your space, but out of it as well. However, if you aren’t giving your clients multiple ways to find your business and services online, you may be missing out on a big opportunity. That’s where the funny little word “widget” comes into play.
In addition to having a beautiful website, it’s helpful to have certain widgets to ensure you’re reaching your clients in the most efficient way possible. Here are a few widgets to consider for your fitness business’ website:
1. Schedule widget or Appointment widget
Yes. You may have noticed we opted to list two widgets here, but depending on the type of business you own, you’ll want to use one or a combination of the two. For fitness business owners, the Schedule widget will be your new best friend by allowing your customers to book a class directly from your website.
For more appointment-based businesses, like salons and spas, you can simplify the booking process for your clients by allowing them to book appointments with the Appointment widget. In a world where around 97% of people discover local businesses online, it’s essential to have this type of functionality on your branded website. These widgets let you display every single one of your classes/services together in one spot—making it easy for both current and prospective clients to access your business’ offerings. From here, clients can easily view, book, and buy all from within your website.
2. Registration widget
Clients can easily register for your business by using the Registration widget on your website. By utilizing this feature, you can collect all the information you need from your new client as well as enable them to create their very own account in MINDBODY. You can even customize it with your own questions to make sure you are creating a complete client profile. This profile will allow you to narrow down your target demographic, quickly search for clients and tag them in the correct email campaigns.
3. ‘Buy Now’ buttons
While these may not technically be widgets, they’re links that are designed to complement them. It’s essential to use the branded web 'Buy Now' links to drive online purchases. Why? Having a 'Buy Now' link on your website makes it quick and easy for your clients to purchase services, contracts, or gift cards on desktop or mobile. Give your clients the power to purchase from anywhere.